Oribe Gel Sérum Radiance, Magic and Hold Bright Blonde 90% felt their hair was

90% felt their hair was cleaner at the roots after just one use*

then style with heat for lasting structure and control

Enhances color retention by creating a barrier to protect strands

known as the sacred stone of Ancient Egypt

Oribe Gel Sérum Radiance, Magic and Hold Bright Blonde 90% felt their hair wasDESCRIPTION Forget what you know about gel. This magical, gold flecked potion with active moisturizing agents brings sophisticated hold with shine rather than stiffness. Gorgeous. HOW TO USE Start with a dollop. Emulsify in hands. Work through damp hair. Air dry, blow out your call. BENEFITS Great for polished blowouts or shiny wet looks Provides heat protection Luxe reinvention of gel: gel for flexible hold, serum for moisture and natural luster