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Professionally receiving and entertaining guests
Suitable for both vocational and independent study
ISBN: 9789055163076
The book highlights the essential concepts of signals
Consumer Behaviour performance studies Professionally receiving and entertaining guestsThis study book by Isabelle Szmigin offers a practical, actionable, and up to date guide to consumer behavior. In this edition, essential theories are made clear through international case studies that highlight different market situations. It is specifically intended for students and professionals who want a thorough understanding of consumer behavior. Description The book combines academic research with insights from leading marketing experts, with
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